Management of E-Commerce: Impact on Start-Up Ecosystem
نویسندگان
چکیده
منابع مشابه
the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran
acknowledge the importance of e-commerce to their countries and to survival of their businesses and in creating and encouraging an atmosphere for the wide adoption and success of e-commerce in the long term. the investment for implementing e-commerce in the public sector is one of the areas which is focused in government‘s action plan for cross-disciplinary it development and e-readiness in go...
The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce
The growth of business-to-consumer (B2C) ecommerce has gained a lot of attention among SMEs. Most B2C firms are turning their attention on how to retain new customers and are left in a situation to compete with larger firms. This paper aims to examine the impact of E-Commerce Customer Relationship Management (ECCRM) in a small business firm that engages in B2C ecommerce. Drawing upon the theori...
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ژورنال
عنوان ژورنال: Marketing and Management of Innovations
سال: 2020
ISSN: 2227-6718,2218-4511
DOI: 10.21272/mmi.2020.2-18